Privacy Policy
Effective Date: 01 March 2026
LFUA – Lead Follow Up AutoReply
Website: lfuautoreply.co.uk
Email: [email protected]1. Introduction
LFUA provides automated missed call response and revenue recovery services for UK trade businesses.
We are committed to protecting your privacy and handling personal data responsibly in accordance with UK GDPR and the Data Protection Act 2018.2. What Information We Collect
We may collect and process the following information:
Business Information
• Business name
• Owner name
• Contact email address
• Contact phone number
Customer Communication Data (processed on behalf of clients)
• Caller phone numbers
• SMS message content
• Timestamps of calls and replies
Website Data
• IP address
• Browser type
• Device type
• Basic usage analytics (if analytics installed)3. How We Use Information
We use collected information to:
• Provide and configure LFUA services
• Respond to enquiries
• Process payments via Stripe
• Deliver automated SMS and email notifications
• Generate performance reports
• Improve service reliability
We do not sell personal data.4. Legal Basis for Processing
We process personal data under the following lawful bases:
• Contractual necessity (to provide agreed services)
• Legitimate interests (service optimisation and communication)
• Consent (where applicable for marketing communication)
LFUA acts as a Data Processor when handling customer phone numbers and messages on behalf of our clients. The client remains the Data Controller.5. Data Storage & Security
Data is processed using trusted third-party platforms including:
• Stripe (payment processing)
• Twilio (SMS handling)
• Make.com (automation processing)
• Google Workspace (email and data storage)
We take reasonable technical and organisational measures to protect data against unauthorised access, alteration, or disclosure.6. Data Retention
Client configuration data is retained for the duration of the service agreement.
Communication logs may be retained for reporting and audit purposes.
Clients may request deletion of their data upon termination of services.7. Your Rights
Under UK GDPR, individuals have the right to:
• Access their personal data
• Request correction of inaccurate data
• Request erasure of personal data
• Object to processing
Requests should be sent to:8. Third-Party Processors
LFUA uses trusted service providers to deliver its services. These providers process data on our behalf and are required to maintain appropriate security standards.9. Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on our website.10. Contact
If you have any questions about this policy, please contact:
[email protected]